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Hit your target: Know that Instagram filters your top content on your feed based on what you interact the most with. By default, this means that your closest friends and family’s content would appear at the top of your news feed. However, if you want to expand your feed and see greater lengths to it, interact with the content you like more and you should soon see it appear in your Explore page and news feed regularly.

Instagram also filters posts by “relevance,” which ultimately manifests into the users who post most often getting the top spot in each refreshed news feed. Therefore, if you want as many of your followers to be able to see your content, make sure to post consistently so Instagram can sort your posts to the top of the pile.

Optimal times: Use Instagram Insights (you must have a business account beforehand, however) to help you build a comprehensive buyer persona for your Instagram followers and discover the most active times of your followers. This way, you can schedule its posts based on your audience base’s activity levels, and maximize engagement levels this way.