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1 年，2 月前

根据Impactr Marketing Hub的数据，在该应用的10亿每天活跃用户中，有2亿每天检查至少一个商业帐户。但是，要注意的是，Instagram上有2500万个商业帐户，这意味着竞争环境很激烈。那些没有计划周全的策略的账户始终被挤出去。但是，很多小伙伴在留言板上问到，有没有突破的策略，ins 发帖总是没有效果，小八在此为大家解惑：

任何有影响力品牌营销商都知道，每个推广活动必须实现几个目标。遵循下表，了解一些基本的起步目标及其成功指标：

还是这样一句老话，细节决定成败。小的细节可能会对您品牌社交媒体形象以及平台对品牌的加持度产生影响。

了解目标受众群体

Hit your target: Know that Instagram filters your top content on your feed based on what you interact the most with. By default, this means that your closest friends and family’s content would appear at the top of your news feed. However, if you want to expand your feed and see greater lengths to it, interact with the content you like more and you should soon see it appear in your Explore page and news feed regularly.
Instagram also filters posts by “relevance,” which ultimately manifests into the users who post most often getting the top spot in each refreshed news feed. Therefore, if you want as many of your followers to be able to see your content, make sure to post consistently so Instagram can sort your posts to the top of the pile.
Optimal times: Use Instagram Insights (you must have a business account beforehand, however) to help you build a comprehensive buyer persona for your Instagram followers and discover the most active times of your followers. This way, you can schedule its posts based on your audience base’s activity levels, and maximize engagement levels this way.

备注：以上主要从粉丝喜好度，相关度以及平台推荐度而展开。

如何更有效提高关注者的参与度

Perhaps the most evident way to grow or enhance your Instagram platform is by maximizing engagement levels amongst your followers. Knowing when to play which card when it comes to Instagram is highly crucial and can make or break your Instagram game. Here are a couple tricks to take advantage of when brainstorming ideas for doing so:

Increase engagement with Instagram Stories: This might be an obvious one, but Instagram Stories are particularly useful when it comes to posting updates, news, and making general announcements. Match your Instagram Stories to your brand’s theme or aesthetic by investing some time in designing them: websites like Canva or Venngage already have a separate template library dedicated to Instagram Stories and are definitely worth taking a look

1. 增加与Instagram Stories的互动是品牌推广中必须要做的一件事。显而易见的，想提高互动性可使用Instagram Stories发布。需要一定的时间来设计Instagram Stories以使其品牌主题或其主推产品与之匹配：Canva或Venngage等网站已经拥有专门用于Instagram故事的模板库，小八觉得值得一试。

2. Instagram Live：通过该直播工具发布令人兴奋的新品发布会，亮相品牌新主打系列，以及进一步宣传品牌文化。

3.IGTV：这恐怕对很多人来说是很陌生的。IGTV或Instagram TV是让更多品牌创作者与潜在粉丝交流一种方式。此功能非常理想，因为只要视频时间不超过一分钟，它就可以完全将影响力留给有影响力的人。