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“Our Brands”是亚马逊精选的自有品牌,在搜索结果页设有两种专属流量入口,分别以专栏形式呈现的“Top rated from our brands” 和以单个产品形式呈现的“Featured from our brands”。这两种流量入口为亚马逊自有品牌提供了更多的曝光机会,帮助消费者更方便地发现和购买亚马逊自有品牌的产品。在搜索结果页中,无论是“Top rated from our brands”还是“Featured from our brands”,都显示了亚马逊自有品牌的产品。 “Top rated from our brands”专栏以一种类似推荐信的形式呈现,展示了客户对亚马逊自有品牌产品的好评。在这个专栏里,消费者可以一目了然地看到那些被其他购买者推荐为高质量产品的亚马逊自有品牌产品。这为消费者提供了一个参考,能够帮助他们更快地作出购买决策。 而“Featured from our brands”则以单个产品的形式展示了亚马逊自有品牌中的某一款产品。这样的展示方式更加直观,能够让消费者更详细地了解该产品的特点和优势。同时,由于在搜索结果页中独立呈现,使得该产品更容易被注意到,并提高了它的曝光度。 通过这两种不同的入口方式,亚马逊为自有品牌提供了更全面的营销机会。从消费者的角度来看,这也为他们提供了更多的选择和参考。因此,无论是“Top rated from our brands”还是“Featured from our brands”,都是亚马逊为了更好地满足消费者需求而推出的巧妙设计。它们的存在既能提升亚马逊自有品牌的市场份额,也能为消费者带来更多的购物乐趣和便利。
"Our brands" is a private brand selected by Amazon. There are two exclusive traffic portals on the search results page, namely "top rated from our brands" in the form of columns and "featured from our brands" in the form of a single product.Instagram followerscan now rejoice because Amazon's private brand collection, "Our Brands," is making a splash in the world of e-commerce. With two exclusive traffic portals on the search results page, Amazon is making it easier than ever for customers to discover and explore their favorite brands. One of the prominent features of "Our Brands" is the "top rated from our brands" column. This column compiles the highest-rated products from Amazon's private brand collection, ensuring that customers can easily find the most beloved items with just a few clicks. Whether you're looking for electronics, home goods, or clothing, this curated selection is a treasure trove of highly recommended products. In addition to the top-rated column, Amazon also offers the "featured from our brands" section. This section showcases a single product at a time, giving it the spotlight it deserves. By highlighting one product at a time, Amazon aims to offer a more personalized shopping experience, allowing customers to focus their attention on each unique item. These exclusive traffic portals are not only beneficial for customers but also for the brands themselves. Being featured or listed in the top-rated column can significantly boost brand visibility and credibility, helping these private brands to grow in popularity and prominence. This increased exposure ultimately benefits both Amazon and the brands, creating a win-win situation. For Instagram influencers and individuals with a large following, this new feature by Amazon opens up a world of opportunities. If you have a significant number of followers on Instagram, collaborating with Amazon's "Our Brands" becomes more enticing. Promoting these products can help you diversify your content, increase engagement, and potentially earn an income through affiliate marketing programs. To take full advantage of this new development, Instagram influencers and followers should keep an eye on the "Our Brands" section on Amazon's search results page. By keeping up with the latest trends and offerings from these private brands, you can be at the forefront of exciting collaborations and exclusive deals. This is an excellent opportunity for influencers to establish themselves as trendsetters and fashion enthusiasts, all while catering to their loyal followers' shopping needs. In conclusion, Amazon's private brand selection, "Our Brands," is taking e-commerce by storm with its two exclusive traffic portals. Whether you're an Instagram influencer or a dedicated follower, these features provide endless possibilities for discovering and promoting highly-rated products. So, go ahead and explore the "top rated from our brands" column and discover the latest offerings in the "featured from our brands" section – your favorite new find could be just a click away.
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