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< p yl =" - i 20p ;">< p >如今的零实际效果评定规范发生变化，去除开曝出和点一下。也就是说即使有曝出和点一下，沒有访问量，个人收藏，共享，外贸询盘等指标值，也会算作零实际效果。换句话说，以前并不是零实际效果的商品，新标准下很有可能变成零实际效果。With the changing norms in evaluating the actual effectiveness of products, the criteria for determining zero actual effect have been revised. This means that even if there are exposures and clicks, if there is no significant number of visits, personal collections, shares, or inquiries for foreign trade, it will be considered as zero actual effect. In other words, products that were previously not classified as having zero actual effect might now fall under this category according to the new standards. This change in evaluating the actual effectiveness of products has significant implications, especially for businesses seeking to promote their products or services online. In the past, products that received exposures and clicks were believed to have some level of effectiveness, regardless of the actual engagement or conversion rates. However, the new standards emphasize the importance of metrics such as visitation, personal collections, sharing, and inquiries for foreign trade, reflecting a more comprehensive and accurate measure of real impact. One of the reasons behind this change is the increasing understanding that exposure and clicks alone do not guarantee meaningful outcomes for businesses. While they may provide initial visibility, the ultimate goal is to generate real interest, engagement, and ultimately conversions. By focusing on metrics that directly measure user engagement and interest, businesses can better assess the true effectiveness of their online marketing efforts. For example, let's consider an e-commerce website that sells clothing. In the past, if a specific item received a high number of exposures and clicks, it was considered successful. However, with the new evaluation standards, the website needs to pay attention to other factors as well. Are people actually visiting the product page and spending time exploring different options? Are they adding the item to their personal collections or sharing it with their friends? Are there any inquiries or requests for pricing and additional information from potential customers? These are the metrics that will now define the true effectiveness of a product. While these new standards may pose challenges for businesses, they also provide an opportunity for greater accuracy in evaluating the success of marketing campaigns. By focusing on meaningful metrics, businesses can gain insights into customer behavior, preferences, and trends, leading to more targeted and effective marketing strategies. In conclusion, the change in evaluating the actual efficiency of products by removing mere exposures and clicks highlights the importance of metrics that reflect meaningful engagement and interest. This shift towards a more comprehensive evaluation is a positive step towards accurately assessing the impact of online marketing efforts. Businesses should embrace these changes and adapt their strategies accordingly to ensure they are driving real results and maximizing their return on investment.

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